Detailing and Services Rewards in La Crosse, WI

Look Up Your Rewards

Join Our Rewards Program!

Coulee Auto is a full-service dealership with service, detailing, and rust protection. We are here to maintain your vehicle years after the sale. Our customer service programs help keep down the overall cost of maintaining your vehicle. Our Rewards Program will help reduce repair and maintenance cost over the life of your vehicle. With this program, you will earn Reward Dollars toward future services. You will also earn Free Oil Changes, 24-Hour Roadside Assistance, 3 Year / 36,000 Mile Warranty, and allow you to earn rewards by referring your family and friends.

Rewards Dollars

With every purchase, earn a percentage of your invoiced amount added to your Rewards Card to use towards future services at Coulee Auto.

Charitable Giving

You may donate your Reward Dollars to local and national charities. Watch your email and text messages for donation opportunities.

Earn Free Oil Service

Earn 1 free oil change after every 5 oil change services.

Referral Program

Earn Reward Dollars for every new customer you refer.

Roadside Assistance

We offer a 24-Hour Roadside Assistance Program designed to help you in the event of an emergency.

Nationwide Warranty

All services come with a 3-year/36,000 mile Nationwide Warranty.

Roadside Assistance Terms & Conditions

Your Roadside Assistance benefits automatically renew for one year when you have your vehicle(s) serviced by Coulee Auto and spend at least a certain amount in the previous 12 months.
Roadside Assistance is provided to customers at the discretion of Coulee Auto. Coulee Auto reserves the right to change this benefit at any time. Excessive or improper usage may result in the termination of this benefit.

Coulee Auto Service Center

Coulee Auto Core Values

Coulee Auto is a full-service sales and service dealership. We are committed to delivering 5-star service, and work hard to earn the trust of every customer. Our professional used car sales staff will personally assist you throughout the car buying process to find the car of your dreams. Our service advisors are friendly, knowledgeable, and help prioritize the service you need. Our professional mechanics are highly trained and skilled to perform inspections diagnostics, and quality repairs and maintenance. Our detail shop will help you keep your car looking new and provide you with rust protection for years to come. Our entire staff works hard to provide an exceptional customer experience.