Coulee Auto Sales

Why settle for anything less than extraordinary? With our exceptional
customer service and competitive prices, we’re here to make your car-buying experience a breeze.

Coulee Auto Service Center

Looking for top-notch auto service in La Crosse, WI? Look no further than Coulee Auto!
Our expert technicians are ready to give your vehicle the care it deserves, keeping you on the road with confidence.

Coulee Auto Detail Center

Don’t settle for ordinary. Elevate your driving experience with Coulee Auto’s
exceptional attention to detail, unparalleled craftsmanship, and customer satisfaction guarantee.

Coulee Auto Rust Protection

Don’t let rust take a toll on your beloved vehicle! Coulee Auto in La Crosse, WI, is your
go-to destination for superior rust protection services using industry-leading Krown products.

WELCOME TO COULEE AUTO – YOUR FULL SERVICE DEALERSHIP
FOR SALES, SERVICE, DETAILING, AND RUST PROTECTION IN LA CROSSE, WI

Welcome to Coulee Auto, your premier independent used car dealership in La Crosse, WI. As the largest independent dealership in the area, we offer a comprehensive range of services, including auto sales, servicing, and detailing. Our dedicated team is committed to providing a positive, respectful, and honest experience for every customer. We pride ourselves on being responsive to your needs and maintaining a high level of competence in all that we do. At Coulee Auto, we prioritize your satisfaction and aim to exceed your expectations. Whether you’re searching for the perfect pre-owned vehicle or need top-notch service and detailing, trust Coulee Auto to deliver excellence in every aspect of your automotive journey.

Auto Sales

Looking for a new ride? Look no further! As the only dealership in La Crosse specializing in Southern rust-free cars, we have a wide selection of quality vehicles priced under $20,000. We understand the stress of buying a new car and offer various financing options to match your budget and credit situation. Our team is dedicated to helping you find your dream car without pressure. Enjoy our 60-day no-payments policy as you settle into your new ride.

Auto Service

We are committed to quality auto repair and maintenance service while providing you with the customer care you deserve when purchasing a vehicle. Our ASE-certified technicians have state-of-the-art tools and extensive knowledge to handle repairs for any make or model. Whether routine maintenance like oil changes, brake repairs, and wheel alignments or more extensive work like engine repair and transmission diagnostics, we’ve got you covered. With two convenient locations, we are always ready to serve you and keep your vehicle running smoothly and safely.

Auto Detailing

At Coulee Auto, we believe in maintaining the beauty of your vehicle inside and out. Our detailing services range from thorough cleaning to paint correction and ceramic coating, ensuring your vehicle always looks its best. Additionally, we offer rustproofing services, using a high-quality, non-solvent formula from Krown that helps prevent corrosion and prolongs the life of your vehicle.

Rust Protection

Coulee Auto, a trusted service dealership, specializes in safeguarding vehicles against rust through their premium Krown rust protection services. With a team of skilled technicians, state-of-the-art facilities, and a commitment to quality, Coulee Auto ensures your vehicle’s longevity and appearance are preserved. Experience peace of mind as your vehicle receives top-notch care from the experts at Coulee Auto.

Truck Sales

Explore our used truck lot, where you’ll discover a diverse range of commercial and non-commercial trucks. Our friendly team is here to assist you every step of the way, making your experience enjoyable and stress-free. We offer flexible financing options to suit your budget and credit needs. Plus, we’re not just a dealership; we’re a full-service destination. Our certified mechanics ensure your truck remains in top condition, providing maintenance and repairs. Come to our lot and experience exceptional service, quality vehicles, and a warm atmosphere – your journey to finding the perfect truck starts here.

Words From Our Clients

I did appreciate Coulee auto service center. There fast and convenient and will figure out whatever you car problem. I also thought there pricing was pretty fair compared to other places in the past! Also skyler did a great job communicating and getting back to me on car updates! Thanks you guys very much!

DonRastaWan22

We just purchased a cargo van from Coulee Auto and it was a smooth and easy process. The vehicle was what they said it was, and the service was excellent. We were told they would order a small part for us that we noticed was broken, and within a week that part was in our mailbox. Excellent experience all around.

Eric Sovern

I brought 2 vehicles to Coulee Auto to have Krown Rust Protection spray onto the frames. Typically, I do this at home with cans but it is difficult/impossible to get it applied into all the nooks and crannies. The crew at Coulee Auto did a phenomenal job and it took roughly 45-60 minutes for each vehicle. If you care about your vehicles and plan on keeping them for a while, get them Krown sprayed and bring them to Coulee Auto. Bonus, there was a very friendly dog there named Moose 🫎!

Ben Lauer

Decided to get my new car undercoated for the first time ever as a car owner, drove down from Eau Claire to have the Krown product applied. The detail center guy was professional and answered all my questions. I intend on coming back to get this done annually. Keep up the good work guys!

Jacob G

Went in to trade in my old vehicle after it broke down and get a new one. Everyone there was extremely helpful and professional! They called a towing company and sent it to there service center for me, it took a few days to get my new car but Gordy got back to me with any questions I had and helped me through the loan process. They have a very friendly atmosphere and I had an all around great experience working with them!

Leah Witt

I had both of my vehicles detailed there within 1 week of each other and the service was outstanding. And very reasonably priced... I would highly recommend and I would definitely use them again

Rather Knot

I had some work on the Subaru I had purchased from Coulee Auto and was very happy with that experience as well. The young lady at the desk is very nice and knowledgeable. They did everything that was needed for my car and at a reasonable price. I will continue to use Coulee Auto for all my automotive needs.

Sally Hirschfield

I am a young adult who is new to adult stuff like buying a car, I walked in there and told them my financial situation and what I was looking for and the rates I could afford. Carl was super nice about helping me and didn’t get annoyed or anything at the questions I asked or stuff I didn’t know. By the end of it I ended up with a 2016 Sonata and I absolutely love everything about it and I got it at a good price I can afford. Would definitely look to get another car from here!

Gaige Olson

Most definitely a great experience buying a car from Coulee Auto! I worked with Gordy. He was very quick to respond to any questions I had and super flexible with my schedule. Working with their financing was excellent too! All of my options were put out in front of me and all of my questions were answered. I can't recommend Coulee Auto enough!

Tom Fisher

Literally hassle free. The staff and service are both truly amazing. Samantha the receptionist is completely knowledgeable of the business and will help your experience be as smooth as mine. Unfortunately there aren’t six stars. So Coulee Auto definitely gets the 5.

Walter Sample

Close

WELCOME TO COULEE AUTO – YOUR FULL SERVICE DEALERSHIPFOR SALES, SERVICE, DETAILING, AND RUST PROTECTION IN LA CROSSE, WI

Auto Sales

Auto Service

Auto Detailing

Rust Protection

Truck Sales

WELCOME TO COULEE AUTO – YOUR FULL SERVICE DEALERSHIP
FOR SALES, SERVICE, DETAILING, AND RUST PROTECTION IN LA CROSSE, WI