Welcome to Coulee Auto, your premier independent used car dealership in La Crosse, WI. As the largest independent dealership in the area, we offer a comprehensive range of services, including auto sales, servicing, and detailing. Our dedicated team is committed to providing a positive, respectful, and honest experience for every customer. We pride ourselves on being responsive to your needs and maintaining a high level of competence in all that we do. At Coulee Auto, we prioritize your satisfaction and aim to exceed your expectations. Whether you’re searching for the perfect pre-owned vehicle or need top-notch service and detailing, trust Coulee Auto to deliver excellence in every aspect of your automotive journey.

Auto Sales

Looking for a new ride? Look no further! As the only dealership in La Crosse specializing in Southern rust-free cars, we have a wide selection of quality vehicles priced under $20,000. We understand the stress of buying a new car and offer various financing options to match your budget and credit situation. Our team is dedicated to helping you find your dream car without pressure. Enjoy our 60-day no-payments policy as you settle into your new ride.

Auto Service

We are committed to quality auto repair and maintenance service while providing you with the customer care you deserve when purchasing a vehicle. Our ASE-certified technicians have state-of-the-art tools and extensive knowledge to handle repairs for any make or model. Whether routine maintenance like oil changes, brake repairs, and wheel alignments or more extensive work like engine repair and transmission diagnostics, we’ve got you covered. With two convenient locations, we are always ready to serve you and keep your vehicle running smoothly and safely.

Auto Detailing

At Coulee Auto, we believe in maintaining the beauty of your vehicle inside and out. Our detailing services range from thorough cleaning to paint correction and ceramic coating, ensuring your vehicle always looks its best. Additionally, we offer rustproofing services, using a high-quality, non-solvent formula from Krown that helps prevent corrosion and prolongs the life of your vehicle.

Rust Protection

Coulee Auto, a trusted service dealership, specializes in safeguarding vehicles against rust through their premium Krown rust protection services. With a team of skilled technicians, state-of-the-art facilities, and a commitment to quality, Coulee Auto ensures your vehicle’s longevity and appearance are preserved. Experience peace of mind as your vehicle receives top-notch care from the experts at Coulee Auto.

Truck Sales

Explore our used truck lot, where you’ll discover a diverse range of commercial and non-commercial trucks. Our friendly team is here to assist you every step of the way, making your experience enjoyable and stress-free. We offer flexible financing options to suit your budget and credit needs. Plus, we’re not just a dealership; we’re a full-service destination. Our certified mechanics ensure your truck remains in top condition, providing maintenance and repairs. Come to our lot and experience exceptional service, quality vehicles, and a warm atmosphere – your journey to finding the perfect truck starts here.